Sampling - Powergirls, the Promotions Services Company

It is one thing seeing your product attractively packaged and displayed on the shelf, but nothing compares to actually tasting, smelling and experiencing - sampling - your food product first hand at the Point of Sale. Around 85% of purchasing decisions are made at the Point of Sale. If your product is standing out because of the additional experiential experience that Powergirls is creating for you by offering samples, you will get the edge over your competitors and make sure that it's your product and brand that find their way into customers baskets, and onto your bottom line. This direct marketing, sampling approach has lifted sales for some of our clients' products by over 900%.

Recent research reported in The Grocer in 2006 has noted that the preconceptions companies have of the ever-increasing ageing consumer sector may be wildly outdated. Comments such as "I would try sample products if they were offered" and "I'd like to see more in-store sampling. My generation tries new things all the time." To reinforce these views, The Grocer's study undertaken by Millenium found that 88% of over-50's said they would be prepared to buy a product that they did not normally buy if they sampled it in-store and liked it. The benefits are clear.

How Powergirls can help

All of Powergirls food demonstration specialists hold a valid Level 2 Award in Food Safety in Catering ensuring that your product is prepared, displayed and eaten at its optimum. Powergirls can provide all of the necessary equipment to cook, display and sell your product.

The essence of sampling is to encourage the consumer to sample or view the product. Powergirls have extensive experience over the past 20 years and more of the demonstrating and sampling of many diverse products such as hot and cold foods, drinks, beauty products, household appliances - irons, for example.

We hope you'll see by using Powergirls how we can assist you in your upcoming and future sampling requirements. Please feel free to complete the contact form or give our Promotions Team a call today on 01306 640 980.