Roadshows - Powergirls, the Promotions Services Company

Roadshows can involve the ongoing representation in specific locations in order to ensure consistent profile and market approach. This can apply to food, drinks, equipment/appliances. The potential benefits are increased sales, the opportunity to assess customer reaction, to increase the product profile and to enable what is known as in-store theatre - this can help in developing a relationship with the customer.

The essence of roadshow promoting is to encourage the consumer to sample or view the product. Powergirls have extensive experience over the past 20 years and more of the demonstrating and sampling of many diverse products such as hot and cold foods, drinks, beauty products, household appliances - irons, for example.

Recently Powergirls coordinated a roadshow promotion for NiQuitin. Two promoters travelled across the UK dressed as "Beasts" from the NiQuitin Quit Smoking campaign. This is just one small example of the fun which can be had on a roadshow promotion. For the client, roadshows bring the product to life for the customer, whilst it's an opportunity for the promoter to act, interact and entertain in different locations. Powergirls love to organise roadshows as we know how much fun they can be!

We hope you'll see by using Powergirls how we can assist you in your upcoming and future roadshows. Please feel free to complete the contact form or give our Promotions Team a call today on 01306 640 980.