What is brand awareness?

Brand awareness can be loosely and generally defined as when a brand is recognized as distinctive to a particular company.

Brand awareness consists of both brand recognition, which is the ability of consumers to confirm that they have previously been exposed to your brand, and brand recall, which reflects the ability of consumers to name your brand when given the product category, category need, or some other similar cue.

Quite simply, if potential customers do not know about a company, they will not purchase from it. Therefore, one of the main goals of any business should be to build brand awareness, albeit in as cost-effective manner as possible.

Consumers tend to make purchasing decisions based on peer recommendations and direct experience, as well as traditional advertising methods. This is why it is necessary to build brand awareness strategies out by instilling trust among consumers.

This trust must be achieved through credibility, rather than just a catchy advertising campaign.

How can Powergirls help?

Powergirls can extend your brand awareness by offering our promotional expertise utilising promotional marketing which can be extremely effective at building trust and acquiring new customers.

Research suggests that roughly three-quarters of buying decisions are made in the store, at the point of purchase. Yet only about 5% of marketing spend goes on in-store advertising and promotions.

Using Powergirls to launch a product can be an extremely effective way of raising brand awareness, lifting sales on the day significantly and increasing sales thereafter. A recent product launch increased sales by 600% using in store promotional people.

We hope you'll see by using Powergirls how we can assist you in increasing positive brand awareness for you and your products. Please feel free to complete the contact form or give our Promotions Team a call today on 01306 640 980.