Product Promoted - Johnson's® 24hour moisture hand cream

The promotion of Johnson's® new 24hour moisture hand cream, plus other products in the range, Body Lotions, body creams, body washes and lipcare. Testers supplied of the Hand cream.

Promotional objective

To encourage customers to try the hand cream, to buy one or more products on the day. If no purchase made to hand out a free sample sachet. To create awareness of the products in the range and to lift sales.

Feedback from promotional personnel and stores

• Great time of the year for the promotion. Chapped hands!
• Promotion went really well - loads of interest in the products
• Customers really like the Johnson's® brand
• Great response to the testers and samples
• People who took samples will return another day to make a purchase
• Many stores sold out of products, a lot more could have been sold if we had more stock
• Stores that had Free Standing Display Units (FSDUs) on shop floor felt it really helped, shame that many stores were without them
• The fact that the product last through washing up was a real attraction
• Many people had seen the television advert, think this helped encourage sales as people were aware of the product
• Great feedback about the products, most comments positive, hardly any negative comments

Customer Comments

• Hand cream is a good handbag size
• Body lotion and hand cream absorbs well into the skin and not greasy
• A little goes a long way
• Really like the nice smell, nice clean and fresh and not too strong
• The offer price is really good
• Pleased how soft it made their skin
• There is no extra packaging therefore good for the environment
• Like Johnson's® products - a reputable company so trust the name
• Women loved the pink packaging
• Great for the winter time when hands are really dry

Results

• 600% uplift in sales on the promotion day
• Increased customer awareness
• Continued up lift in sales

Coverage - 1st date number of stores successfully covered 99.5%, 2nd date 100%, 3rd date 97.3%

Ongoing - Client very pleased with the high uplift in sales. Further promotions to be booked.

At Powergirls we have a person suitable for any type of promotion or product. With 25 years of experience we know what we are doing and if you do request something we have not done before we will tell you, work with you and get it right. So contact us and tell us about your promotion, merchandising and demonstration needs today.