Background

Since 1993, Powergirls have worked closely with Boots providing experienced, professional, store-approved Promoters and Merchandisers.

Product Promoted - No 17

17 Lip glosses and Nail varnishes over 2 days in July 2007.

17 was originally launched in 1968 as a teenage brand offering "this minutes make up". Nearly 40 years on the spirit of 17 remains the same. For incredible, fashion-led colours and hardworking formulations at a price you can afford - choose 17!

They're all dermatologically tested and fragrance free. And, most importantly, they're all designed to get you looking your beautiful best - whether you're popping out to the shops or pulling out all the stops.

Promotional Objective

To promote the lip glosses and nail varnishes and cross sell complimentary products within the 17 range to raise customer awareness and create substantial uplift in sales.

Feedback from customers, promotional personnel and stores

• Good value for money
• Lots of interest from customers
• Customers loved the 3 for 2 offer
• Customers loved the sun kissed colours for holiday
• Impressed by the range of colours
• Went down well with the younger age range 55% were aged 16-24
• 3 for 2 was displayed in 95% of stores
• 80% of customers who sampled went on to purchase

Results

• Substantial uplift in sales on the promotion day
• Increased customer awareness

Coverage - 98% of stored covered.

Ongoing - Further promotions booked.

At Powergirls we have a person suitable for any type of promotion or product. With 25 years of experience we know what we are doing and if you do request something we have not done before we will tell you, work with you and get it right. So contact us and tell us about your promotion, merchandising and demonstration needs today.