Boots Sushi Promotion – April 2009

BACKGROUND

Powergirls promoted 3 ranges of Sushi in 10 top Boots stores:-

Shapers Sushi Selection

Shapers Vegetarian Sushi pack

Delicious Sushi Deluxe Selection

OBJECTIVES

• To encourage Boots customers to sample the Sushi
• To give customers as much product information as possible
• To answer any customer questions regarding the foods
• To ask questions that are on the report form
• To encourage as many purchases as possible
• To encourage new custom in to Boots Foods
• To fill in the report form to give our client all the necessary feedback required

RESULTS

The promotion was a huge success with our client receiving valuable feedback from the Boots customers.

Shapers Sushi Selection – 137% increase in sales

Shapers Vegetarian Sushi pack – 652% increase in sales

Delicious Sushi range – 414% increase in sales

Shapers Sushi rolls – 121% increase

Delicious Deluxe Sushi – 161% increase

Thank you to all the promoters involved in this activity. You did a great job and we received wonderful feedback from all the stores regarding your performance

For more details on the Boots food range please visit www.boots.co.uk

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Sandra@powergirls.co.uk today

Sandra Crooks
08 June 2009

Herbal Essence in Boots UK Ltd - March 2009

Powergirls encouraged potential customers to experience the fragrance of the new Herbal Essence range. Promoters were sent a sample shampoo and conditioner to use at home so that customers could see the results and promoters could then promote and sell through personal recommendation

THE PROMOTION AND OBJECTIVES

• To create awareness of all ranges
• To inform potential customers of in store price promotion and encourage sales.
• To educate customers on product benefits.
• Be an ambassador of ranges.

The promotion was a huge success for client, store and customers.

The client received important feedback from the customers regarding the products and a good increase in sales - 3 x uplift of usual sales in the store where we had Powergirls. Client also expressed that she had "never known a promotion to run so smoothly from quote to summary report”

The feedback from the store was very positive regarding the promoters, the product awareness and the uplift in sales

If you would like to learn more about Procter and Gamble products and other Boots products visit www.boots.co.uk or www.herbalessences.com

If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Sandra@powergirls.co.uk today

Sandra Crooks
19 May 2009

BallKaddie Ltd, ExCeL London - May 2009

Powergirls was delighted to support the UK launch of BallKaddie at the www.londongolfshow.com , ExCeL Exhibition Centre, London in May 2009.

The BallKaddie team will be at the Birmingham and Glasgow shows later in the year. The European and USA launches will follow during the next year.

Our Promoter worked closely with the Ballkaddie team meeting and greeting customers, taking contact details, making sales and helping the client to win orders for Ballkaddie.

Tony from BallKaddie said, “Clare from Powergirls was professional and hopefully she enjoyed the event.”

There was plenty of interest during the exhibition, especially from the Press on Friday 1st May. The subsequent two days saw continued interest and sales to the public.

Sky TV will be featuring BallKaddie on their Sports 1, 2 and 3 channels, and many travel companies , golf clubs and destinations are keen to use the product for retail sales and promotion of their businesses. The show has also introduced BallKaddie to many potential distribution partners.

BallKaddie carries an SSP of £10.00 and will be available at specialist golf retail shops, on course Pro shops and online at www.ballkaddie.com

If you would like to learn more about promoting a new product, brand or service, email caroline@powergirls.co.uk or telephone her on 01306 640980 for a free consultation.

Caroline Garbis
07 May 2009

**STOP PRESS** Sip Drinks Promotion in Boots **STOP PRESS**

Powergirls worked closely with Inside Out Beauty to devise in-store activity that would raise consumer awareness and increase sales. Established in 2007, in-store activity is phase two in the company’s marketing plan and aims to build on the fantastic press and media coverage generated during launch.

Inside Out Beauty’s owner, Kate Cazenove explains “It is important for us to communicate the key beauty benefits of Sip to consumers, explain the natural ingredients we use and make them feel good about purchasing Sip. By using Powergirls’ brand ambassadors we can speak to consumers at the point of purchase and place Sip directly into the hands of our potential customers.”

The activity has been featured in a number of publications, to read about the success of this activity visit Instore News, www.salespromo.co.uk and www.foodbev.com

To learn more about Sip Drinks unique range of naturally flavoured waters visit them at www.sipdrink.com

Caroline Garbis
12 April 2009

Best Direct in John Lewis – January 2009

ROCK N ROLL STEPPER AND LEG MAGIC

Powergirls provided Promoters to work in John Lewis stores to demonstrate and sell the Rock N Roll Stepper and Leg Magic fitness products.

DVD training was provided in advance of the promotion and the Promoters wore Hot Pink branded T-shirts during the demo and sell time on the shop floor.

If you would like to find out more about these and other products, visit www.bestdirect.tv to view on-line

To discuss promoting your brand or product within a UK multi-retail store location where it is stocked please email Caroline Garbis

Caroline Garbis
17 March 2009

Boots Advantage Kiosk Promotion – Nov/Dec 2008

Background

• Powergirls wearing branded sashes promoted in 150 top kiosk stores from early November for a period of 6 weeks
• The top 75 stores had 2 Powergirls demonstrating on each day and the bottom 75 stores had 1 Powergirl
• Each store had 4 days of activity each covering Fridays and Saturdays
• Total number of dates covered were 900

Objectives

• Drive awareness of the ‘Extra Offers kiosks’
• Explain how the kiosk works and how it will benefit the customer
• Re-engage existing/lapsed customers in order to increase usage, frequency of usage and spend
• Increase usage for new customers through increasing awareness and highlighting simplicity of use
• Hand out applications forms if the customer is not already an Advantage cardholder

Results

• The promotion was a huge success with our client receiving valuable feedback
• The Powergirls recorded usage of 66,606 on demo days and we were able to give a breakdown on new and current users.
• 25,000 were new users. Based on the average incremental spend of a kiosk user who redeems a coupon this equates to approximately £70K in incremental sales for the client
• 66% of total users actually printed off vouchers which leads to total of £132k in sales*
• 7253 customers completed an Advantage Card application form.
• Client will be re-promoting the kiosk again in 2009

Thank you to all the promoters involved in this activity

For full details of the kiosk please visit www.Boots.com

If you would like to run a similar campaign or are interested in any of our services please contact Sandra Crooks on 01306 640980 to discuss

* Based on the average incremental spend of a kiosk user who redeems a coupon

Sandra Crooks
16 February 2009

Character Options – Toy Fair – January 2009

Lets Cook Range

Powergirls were delighted to work with Character Options, supporting their Marketing Team, at the Toy Fair ExCel in London. Our Promoters demonstrated innovative new robotic toys and cookware toys to the Trade

If you would like to learn more about Character Options toys, visit www.character-online.com

To find out more about Powergirls Promotional Services email Caroline Garbis for a consultation to discuss bringing your Brand face-to-face with the consumer

Caroline Garbis
16 February 2009

Soap and Glory Skincare Launch Oct/Nov 2008

Powergirls dressed in 1950s Soda Shop Car hop costumes, encouraged potential customers to test various products from the body and bath range and the new Skincare range which launched in Boots on the 27th October 2008

The Promotion and Objectives

• To create awareness of the Soap and Glory brand and product range.
• To create buzz and excitement around the launch of the “new Skincare range”
• To lift usual sales by 45%
• Be an ambassador of the Soap and Glory brand
• To cross sell across the whole Soap and Glory range

The promotion was a huge success for client, store and customers.

The client received important feedback from the customers regarding the products and a good increase in sales.

The feedback from the store was very positive regarding the promoters, the product awareness and the uplift in sales.

Customers expressed their enjoyment in being able to sample the products and to learn their benefits.

If you would like to learn more about Soap and Glory, visit www.soapandglory.co.uk or www.boots.com

If you would like to know more about promoting your brand/service/product and have a free consultation and quote, please contact Sandra Crooks today.

Sandra Crooks
09 February 2009

Smoby Toys – Toy Fair Excel London – January 2009

Powergirls were delighted to support Smoby Toys in winning Orders at the Toy Fair, ExCel, London in January 2009 which attracts international trade buyers.

The Client thanked Powergirls for arranging a ‘Superstar’ to work with their team during the four day Fair which produced great results for the Client.

If you would like to find out more about Smoby toys, visit www.smobytoys.co.uk at the end of March 2009 when the new website is due to go live.

If you would like to find out more about how Powergirls can promote your brand, product or service, contact Caroline Garbis today.

Caroline Garbis
04 February 2009

3M Scotch® Giftwrap – Christmas Promotion Season 2008

3M – Scotch® Gift Wrap Tape promotions in Boots UK flagship stores, supported by a TV advertising campaign:

Scotch® Pop-Up Dispenser, Scotch® Pop-Up Refills, Scotch™ Gift Wrap Cutter.

Powergirls Promoters, wearing Scotch® brand T-shirts and carrying branded shoulder bags containing samples to demonstrate to Boots customers, comprised the in-store DEMO & SELL TEAM covering a 3 day in-store Event to:-

• Ensure stock availability on all free standing display units.
• Ensure stock availability of clip boxes on all wrapping paper dump bins in the store.
• Ensure stock availability and positioning of Scotch™ Gift Wrap Cutter clip strips.
• Demonstrate awareness of the Scotch® Pop-Up Tape wrapping concept and product to Boots shoppers.
• Inform shoppers of benefits of the Scotch® Gift Wrap Cutter and the availability of Scotch® Gift Wrap tape with wrapping paper – which forms part of a 3 for 2 offer.
• Actively promote and encourage sales on the day.

Promotion Team Incentive

For the Promoter supporting the greatest number of sales (measured as total sales for focus days in that store), there was a special bonus payment.

The client saw a topline incremental sales-out uplift of over 75% in the majority of stores in which the demos took place with which they were very pleased.

If you would like to learn more about 3M products, visit www.3M.co.uk

If you would like to know more about Powergirls and how we can support your product/brand/service with face-to-face consumer interaction, contact Caroline Garbis today.

Caroline Garbis
30 January 2009

Pretty Polly – Secret Slimmer Tights, Boots Christmas 2008

Tummy control tights with secret slimming effects made with Lycra

Powergirls promoters, wearing Pretty Polly branded T-shirts and armed with leaflets, worked alongside Sasha Parker in Boots the chemist.

The Promoters Briefing instructions from the Client were:-

”You will be given placards and leaflets and work outside the store. You will engage with potential customers, draw them into the store and direct them to where Sasha is located to buy products and redeem the voucher. Between you please rotate being outside the store with the placards. Please be aware that alongside the products that you are promoting there is a three for two promotion running in all stores on all Pretty Polly products.”

For more information about Secret Slimmer and other products in the Pretty Polly range visit www.prettypolly.co.uk.

For a free consultation and quote to promote your brand/product/service, contact Caroline Garbis today.

Caroline Garbis
19 January 2009

LeapFrog Toys Promotion in ELC/Mothercare, Christmas 2008

Powergirls Promoters demonstrated LeapFrog toys during December 2008 to parents and their children in Early Learning Centre stores. ELC customers enjoyed the experience, interacting and playing with the toys prior to purchase. The Promoters provided valuable market research feedback to the Client which we presented in a computer generated Summary Report at the end of the promotion.

If you would like to know more about the full range of LeapFrog toys, visit their website www.leapfrog.co.uk and www.amazon.co.uk/leapfrog for a video explaining the products.

If you would like more information about promoting your brand/service/product with Powergirls, please contact Caroline Garbis today.

Caroline Garbis
19 January 2009

GSK Breathe Right Nasal Strips Promotion - Boots, Christmas 2008

Wearing Breathe Right branded T-shirts, Powergirls promoters demonstrated Breathe Right Nasal Strips to Boots customers in store, offering samples and leaflets to interested customers.

THE PROMOTION AND OBJECTIVES

To get customers wearing a nasal strip

To raise general awareness of Breathe Right Strips

To highlight the benefits by chatting about the problems caused by snoring and nasal conjestion (because of colds, allergies etc)

To explain that Breathe Right strips come in tan (for normal skin) or clear (for sensitive skins) and two different sizes regular or large

Powergirls Promoters provided valuable market research feedback arising from face to face interaction with Boots customers. This data was submitted to GlaxoSmithKline in a computer generated Summary Report at the end of the promotion.

If you would like to learn more about Breathe Right and other GlaxoSmithKline Heathcare products, visit GlaxoSmithKline.

If you would like to know more about promoting your brand/service/product and have a free consultation and quote, please contact Caroline Garbis today.

Caroline Garbis
12 January 2009

Wrex The Dawg Promotion - Toys 'R' Us, November 2008

It is the Christmas 2008 toy selling season! Powergirls carried out demonstrations of popular children's toys, namely, Blo Pens, Wrex the Dawg and Tribot robotic toys in Toys'R'Us stores across the UK in October and November.

Toys'R'Us customers and their children enjoyed engaging with the Powergirls Promoter who demonstrated the toys to them. Many parents said they would return to purchase the toys as gifts when their children were at school and some items were sold out on the day.

In-store promotions create theatre for customers, enhances their shopping experience, heightens brand awareness and results in an up-lift in sales for the Supplier and the Retailer.

To find out more about these great toys and many more, visit Character Options Ltd.

If you are interested in learning more about Powergirls services, email Caroline Garbis today.

Caroline Garbis
19 November 2008

uni-ball Jetstream Challenge - WHSmith, Aug/Sept 2008

Powergirls provided a team of Promoters wearing uni-ball Jetstream branded sashes to work with the client - Mitsubishi Pencil Company - in an experiential marketing campaign across the UK during August and September 2008.

WHSmith customers were invited to take the "Jetstream Challenge" to test the new smooth writing and smudge free rollerball pen from uni-ball.

Each participant was offered a Half Price voucher which entitles them to purchase any Jetstream product (SX-210 Jetstream, SXN-210 Jetstream RT/Retractable, and SXN-150 Jetstream Sport) from WHSmith at half price.

For further information about uni-ball products, visit their website.

If you're interested in finding out more about Powergirls services, email Caroline Garbis today...

Caroline Garbis
30 September 2008

Greggs the Bakers Promotion - Wales, July 2008

During July 2008, Powergirls provided a team of Promoters to promote the Greggs brand and carry out leafleting in the vicinity of the Greggs shops in the Treforest, Wales area.

The leaflets entitled the customers to special meal deals at Greggs and a free Jam Doughnut upon arrival at the shop!

Greggs has over 1,100 shops throughout the UK and serves over 5 million customers each week. Their products include sandwiches, The Greggs Healthier Options Range, Savouries, Bread and Cakes, Regional products and beverages.

Visit their website for a full flavour of their range and shop locations.

If you're interested in finding out more about Powergirls services, email Caroline Garbis today...

Caroline Garbis
08 September 2008

BrotherMax baby products promotion in Boots the Chemists - July 2008

Powergirls carried out a promotion for Brother Max who supply Boots with a range of excellent baby products.

We covered 3 stores: Sheffield, Leeds and Nottingham. Promoters were sent a range of the products to use on their babies in their own homes so that they could speak from personal recommendation. Products were loved by the customers and some great sales were made. The client was very happy with the sales and the overall management of the activity.

The client will be looking at more promotions for 2009 and may need the use of our merchandising team to take in POS and compliance checking.

'Thank you Debbie, Natasha and Clarissa. Job very well done.'

If you're interested in finding out more about Powergirls services, email Sandra Crooks today...

Sandra Crooks
11 August 2008

Johnson & Johnson - July 2008 - Baby Lotion Promotion

Powergirls carried out instore promotions for Johnson & Johnson Baby lotion in 76 Boots stores on July 19th.

Our promoters spent one half of the day in the Baby Department and the other in the "Adult Washing and Baby" to ensure that we approached young mums and adults alike as the product is suitable for both. Customers loved the Johnson & Johnson product as a well known and trusted brand.

The promoters needed to be mums/dads of young children to be able to effectively sell the products. The promotion was a great success with 75 of the 76 stores covered. Sales saw a good increase, in one store it was 13 times the usual sales! Well done to Nicola Turpin. For Highest Sales during the promotion, Nicola, Claire McAteer and Suzanne Tamien won £50 bonus each. Well done ladies!

Comments from the stores about the Powergirls promoters:
• Middleborough - Tracey pro-actively sold on both floors
• Luton - Very good, sold most of the products. Excellent customer service skills and really good with Boots staff
• Kensington - Pauline was very pleasant and polite and gave out great advice on Johnson & Johnson products
• Croydon - Excellent for store sales
• Kew - Very charming and polite, excellent customer service. Many thanks
• Bradford - Very good customer service skills. Good at approaching customers and talking about the products. Very energetic, always had a smile. A pleasure to have.

The client was very happy with the overall promotion, the promoters, the sales and the invaluable feedback which was gathered from the customers. Johnson & Johnson are considering more promotions at a later date.

If you're interested in finding out more about Powergirls services, email Sandra Crooks today!

Sandra Crooks
08 August 2008

Venture Portraits Promo, M&S High Wycombe – June 2008

Venture Portraits Marlow is a professional photographers specialising in contemporary family portraiture and are located at 11 Dean Street, Marlow, Buckinghamshire. Visit their website.

The promotion took place in Marks & Spencer's new flagship store in the Eden Centre, High Wycombe. Marks & Spencer customer account holders were entitled to a Venture Experience Voucher worth £145. This voucher entitles the holders and their family to a Session at Venture's state-of-the-art studio in Marlow, a viewing of their best images and a beautifully framed 7" by 5" image of their choice.

Powergirls Promoters worked at a Venture Exhibition stand within Marks & Spencer to promote the Venture Experience voucher and generate leads for the Client. Over 50 M & S customers took up the offer during the four day in-store event in June 2008.

If you're interested in finding out more about Powergirls services, email Caroline Garbis today...

Caroline Garbis
27 June 2008

Len Dance Designer Images Promotion, Lakeside - May 2008

Last week Powergirls supported this photographic studio at a stand in the Lakeside Shopping Centre, Thurrock, by actively approaching customers, filling in questionnaires and generating sales leads. The activity resulted in hot leads and sales for portrait and makeover packages.

Client Feedback, 'Tina has done a fantastic job for us, please thank her.'

Extracts from the clients website: www.lendancedesignerimages.com

'This is more than photography; this is art.'

The photographic experience at Len Dance Designer Images is all about you. From your initial consultation, through image creation to the selection process, our expert teams will work with you to uncover your personality and tastes and ensure that they are reflected in the handcrafted products you take home.

Len Dance, FBIPP, FRPS, FMPA, one of the most renowned photographers of his time, and possibly the only photographer to achieve award-winning success across press, commercial, industrial, architectural, and social photographic sectors, is currently celebrating 50 years in the profession.

If you're interested in finding out more about Powergirls services, email Caroline Garbis today!

Caroline Garbis
02 June 2008

Halfords Store Opening in Braintree, Essex - May 2008

Powergirls provided a team of Entertainment staff for a two day new store launch event in Braintree, Essex.

Customers enjoyed the entertainment with a DJ, face painter and promoters, representing the Halfords brand. They carried out leafleting activity and greeted customers. The promoters had an eye-catching, friendly approach and engaged with customers about the product ranges at Halfords. The Rip Speed Girls chatted with customers and their families and generated a feeling of welcome, excitement and invitation to join in the entertainment.

Halfords sell Sat Navs, in-car technology, bikes, camping equipment and accessories, child seats, travel and touring products, car care and maintenance, car styling and accessories.

Some testimonials from this promotion:

• 'Ron, the DJ/compere, has been friendly, accommodating and professional. I recommend him for any future events'
• 'Tina had a professional, caring and positive attitude with all types of people. She is an asset to your company - thank you'
• 'Vicki was prompt, professional and represented Halfords well. Her confident manner suited the image that we were looking for'
• 'I have been very happy with Suzie - she has a very friendly, pleasant and professional manner. I would highly recommend her for any future promotions - thank you'

Want to find out more about Powergirls services? Email Caroline Garbis today!

Caroline Garbis
19 May 2008

Prestige Minerals Make-up launch in Boots The Chemist - May 2008

In March and April 2008 Powergirls provided teams of Promoters to carry out make-up range/colour sampling of the new Prestige Minerals Make-up brand. Our Promoters wore Prestige branded sashes, make-up belts and the make-up range, to show it off to best effect on their own skin, and offered demonstrations to customers in Boots the Chemist stores. The Promoters talked knowledgeably about the range, highlighted the special introductory price promotion and encouraged purchase on the day.

This gorgeous new mineral make-up is very in style at the moment! Visit Prestige Cosmetics to view the full range. Interested in Powergirls services? Email Caroline Garbis today for more information!

Caroline Garbis
01 May 2008

Pretty Polly Love Legs – launch of new make-up range for legs in April 2008

Courtaulds' history is based in the textile industry and it is famous for its hosiery brands, Aristoc, Elbeo and Pretty Polly. Courtaulds have developed an exciting and versatile range of leg make-up, Pretty Polly Love Legs.

The range has been launched in 50 Debenhams stores. Powergirls was contracted to provide a team of Promoters to 'wear' the range, promote and demonstrate this fabulous new brand in-store and encourage purchase on the day. Our Promoters talked knowledgeably to customers about the range, handed out sample sachets and provided valuable customer feedback to the Client on the public's response to the new brand. Interested in Powergirls services? Contact us today or email Caroline direct from her link below!

Caroline Garbis
22 April 2008

Barratt Homes Leafleting Campaign at 3 London mainline railway stations in April 2008

Barratt West London wished to announce an Open Morning for a new office building for sale or rent in their Axiom development in Feltham. Our Brief at Powergirls was to provide teams of Promoters to hand out invitations to commuters at local mainline railway stations. The campaign took place in the early mornings leading up to the Open Morning on 3rd April 2008. The Promoters wore Barratt Homes branded sashes and actively approached commuters during the busy rush hour period.

Via our Report Forms, the client was able to gauge in advance how many commuters noted an interest in the Event and said they would attend the Open Morning. This campaign was booked through NB Real estate.

Caroline Garbis
16 April 2008

Scholl promotion at The Vitality Show, Olympia, London in March 2008

Scholl sponsors UK Athletics
In the early part of 2008 we provided Exhibition support staff for the Scholl brand at In-door UK Athletics events in Glasgow, Sheffield and Birmingham. Our Promoters worked with the Client Team to put across the Key Scholl Messages:

• Scholl is the World’s Footcare Specialist
• Over 100 years experience
• Promoting well-being through the feet!
Our Promoters helped to stock the stand, approached the public offering free Goodie Bags, explained about entering the Free Prize Draw and generated excitement about the Scholl brand.

Our Client was so impressed with the Powergirls Team, they booked more Powergirls to work with them at The Vitality Show, Olympia. The Scholl stand had pride of place at the entry to the Show. Hundreds of Scholl goodie bags could be spotted throughout the Great Hall at Olympia and could be seen at the nearby public transport stations on the arms of the departing Exhibition Visitors.

Our Client described the Powergirls as, 'really brilliant, first class, helpful'. The Client was extremely pleased with the calibre of staff provided. We look forward to working with this prestigious brand again.

Caroline Garbis
31 March 2008

Zavvi Entertainment Group – March 2008 - Promotions Update

Zavvi has now completed the re-branding of its flagship store at Piccadilly Circus, London and continues to expand with new store openings planned for March 2008 in Camberley, Surrey and Belfast.

We are delighted to continue our association with this popular brand by providing Teams of Promoters to join in the 'Party Fun'! Our Promoters generate a feeling of excitement and celebration, engaging with the public, handing out helium filled balloons and encouraging footfall to the new stores.

Zavvi has over 125 stores in the UK & Ireland selling DVDs, CDs, games and books.

Caroline Garbis
01 March 2008

Madame Tussauds – 2008 - Leafleting Promotions

We are delighted to be contracted by Madame Tussauds in London to provide teams of Promoters to hand out leaflets during key seasonal activities during 2008. Last year we successfully completed several outdoor campaigns at the London Gay Pride Festival, Tour de France, Rugby World Cup season, street events in Trafalgar Square, Southbank, Leicester Square, London Parks and more!

Our Promotional Teams handed out stylish, glossy colour leaflets which carry a special promotion code with £8 off the entry fee to this famous London Attraction. The coupons were being redeemed even before the promotion was finished!

Caroline Garbis
29 February 2008

BA London Eye - December 2007/January 2008 - Promotions

Powergirls has provided a team of Promoters to carry out a leafleting campaign to encourage customers to the BA London Eye. This involves working outside and canvassing the public in areas such as Westminster, Leicester Square and Canary Wharf.

The Promoters and I enjoyed a full induction to the London Eye facility on the first day of the promotion and are delighted to be working with this prestigious client.

The London Eye has 32 capsules which can carry 800 people on a 30 minutes flight/rotation. This incredible sight seeing attraction can be enjoyed with a combined ticket with Madame Tussauds and the London Eye River Cruise which carries 250 passengers. Interested in joining us at Powergirls? Find out how to join us!

Caroline Garbis
31 December 2007

Zavvi - December 2007 - Rebranding Promotion

On Saturday 1st December 2007 Powergirls supported Zavvi (formerly Virgin Megastores) at their two flagship stores in Piccadilly and Oxford Street with a team of 12 Promoters.

The New West End Company (responsible for promoting the West End) had arranged for a vehicle ban in Regent Street and Oxford Street for the afternoon, to allow the local retailers to put on special promotional events in the streets.

The Powergirls team, wearing warm black Zavvi branded fleecies, inflated white balloons – sporting the new green Zavvi logo and store address - with helium and handed them out in the streets, engaging with the public, and joining in the carnival atmosphere. Christmas shopping was well under way and the Zavvi DJ set up on the pavement outside the Regent Street store playing chart music for the enjoyment of the shoppers, tourists and passers-by.

The Event was great fun and Zavvi balloons were carried all over the West End by the public, promoting the stores in the crisp winter sunshine.

This completed our 5th event for this client for whom we have also carried out New Store Openings in the UK & Eire with more in the pipeline for 2008. Interested in joining us at Powergirls? Find out how to join us!

Caroline Garbis
03 December 2007

Elite Makeup - November 2007 - Makeovers in Superdrug stores

This initially small promotion has gone very well. It was only in one Superdrug store on London's Oxford Street. The Powergirls girls doubled the sales and are now booked every Saturday from now until Christmas! They will also travel on the London to Birmingham train to the Clothes Show with the VIP press.

Powergirls are now in negotiations to set up promotions for 2008 in 200 stores. This is all down to the hard work and enthusiasm of a couple of Powergirls promoters. Do you think you can make a difference as a Powergirls promoter? Find out more...

Sandra Crooks
20 November 2007

Gillian McKeith - July 2007 - Promotions

'3 Fat Brides - One Slim Dress' TV show. Our Promoter, Olivia, pictured as the radiant 'slim bride' with Dr Gillian McKeith on location at Holland & Barrett in Knightsbridge, London. Our promotional work included promoting the topical television show, customer sampling of the new deliciously nutritious 'Gillian McKeith Cacao Bean Bar' and a book signing event.

Caroline Garbis
31 July 2007

Johnson's® in Boots - Summer 2007 - Summer Legs Promotion

'The promotion went well, people really liked the Shower and Shave products. The Holiday Skin is a favourite for regular users of tanning products'.

Powergirls have completed a promotion for Johnson's® Summer Legs - through Boots Stores nationwide. The Johnson's® campaign combined their popular Shower & Shave products with the Holiday Skin tanning product. We covered 97 stores across the UK and Ireland on the 25th May. A Free Standing Display Unit (FSDU) was set up in store containing both ranges of products under the Summer Legs campaign banner.

The feedback from our demonstrators told us that the promotion had been well received from their point of view. Customers were 'really willing to try' and the overall feeling was that the promotion definitely prompted customers to try and buy.

These conclusions were backed up by the perception of the Boots stores staff who commented on the amount of products sold, how well the products were presented and the positive appearance of the Point Of Sale (POS). In fact in some stores the stock was almost sold out due to the popularity of this one day promotion!

Another successful Powergirls promotion with Johnson's® and Boots. We will be promoting in Boots stores nationwide again very soon!

Sandra Crooks
25 May 2007